美国托罗公司灌溉分区利用“智能灌溉月”营销活动在宣传了高效用水理念的同时也突出展示了他们自己所特有的产品组合。托罗公司公司用商业喷嘴、传感器等一系列专业的生产线为建筑承包商提供产品,来改善和建造自然景观。“智能灌溉月”营销活动给了托罗一个很好的机会来培训他们的客户如何有效利用托罗产品达到高效节水。
托罗公司的市场总监PeterMoeller表示道：“这不仅仅是一个月的活动，我们一直专注各种节水技术的赛季，这次智能灌溉营销活动只是我们额外的收获。七月对托罗来说是个很好时机，因为托罗已经建立了从屡获殊荣的“精密™喷嘴”向“精密™旋转喷嘴”转变的良好势头。这次“智能灌溉WaterSmart®月”营销活动，托罗公司分送了将近10000个免费的精密喷嘴™样品作为无风险节水试验产品。这次活动在美国能获得轰动得益于托罗公司网站商业资讯频道和首页促销页面的宣传。”
每个月，美国灌溉协会会刊会宣传“智能灌溉月”营销比赛的获胜者，目的是为了感谢美国灌溉协会会员对“智能灌溉月”营销活动的支持。了解更多关于“智能灌溉月”营销活动和今年的获奖者，点击此处。
Smart Irrigation Month Spotlight: The Toro Company
The Toro Company’s irrigation division took advantage of Smart Irrigation Month as an opportunity to promote water efficient practices, as well as highlight a specific product portfolio. With lines of professional and residential nozzles, sensors and more, Toro aims to provide contractors with products that will improve both new and existing landscapes. Participating in Smart Irrigation Month provided them with an opportunity to educate their customers about how to maximize water savings and efficiency with their products.
“This wasn’t just a month-long campaign for Toro,” said Director of Marketing Peter Moeller. “We had been highlighting various water-saving technologies all season, but the smart irrigation campaign gave us a reason to do something extra.” July was good timing for Toro because they had established good momentum from the award-winning Precision™ Spray Nozzles and were looking to launch the new Precision™ Rotating Nozzles. As part of their Smart Irrigation Month WaterSmart® Marketing campaign, Toro distributed nearly 10,000 free samples of Precision™ Spray Nozzles as part of a no-risk trial for water-efficient products. The campaign gained traction across the country thanks to publicity on Toro’s web site, business wire buzz and promotions on their Facebook page.
Each month, IA Times will focus on one of the winners of the 2011 Smart Marketing Contest, designed to recognize Irrigation Association members for their support of Smart Irrigation Month. To learn more about Smart Irrigation Month and this year’s winners，click here.
